Hull KR and Sewell Group agree naming rights extension

Hull KR and Sewell Group are delighted to announce a multi-year extension to the club’s prestigious stadium naming rights partnership until the end of the 2025 season. 

The two-year deal sees the stadium referred to as Sewell Group Craven Park and continues the partnership cementing Sewell Group and Hull KR at the heart of the East Hull Community.

Hull KR Chief Executive Paul Lakin is delighted to extend the partnership with one of the club’s principal partners and is proud of what has been achieved so far: ‘Naturally we are delighted to extend the partnership for our prestigious stadium naming rights with the Sewell Group. Throughout the partnership so far, we have delivered so much wonderful activity for our community. 

‘From distributing free Rugby League balls to 700 youngsters in the City, supporting our Community Christmas Dinners to the free sticker collection towards the end of last season, plus lots more. 

From left: Hull Kingston Rovers Chief Operating Officer Craig Franklin and Chief Executive Paul Lakin. Sewell on the go Managing Director Patrick Sewell and Sewell Group Finance Director Simon Davison.

‘What started as a commercial partnership, has of course progressed over time, working closer and closer with the Group. In same way that we were both formed over 140 years ago with strong East Hull roots, our kindred spirit continues, with both organisations growing rapidly over the last two years and become recognised regionally as leaders in our respective fields. 

‘For us of course, we have seen strong growth off the field, alongside a growing talent pool over now over 365 players across 14 teams, making us the most inclusive club in the City. 

‘Over the partnership, we have learned a lot from Sewell Group about their culture, and how they became a Times Top 100 place to work. We look forward to building on that, alongside all the Community activity and engagement rollout.’

Group Finance Director of Sewell Group, Simon Davison, is looking forward to growing the partnership further and commented: ‘We know the fantastic work Hull KR do in the local area to support the health and wellbeing of the community, so we are delighted to be able to support this relationship. 

 ‘Extending our partnership is testament what we’ve developed over the last two years, and our collective commitment to support people and communities across the City.

 “For us, this is about much more than putting our logo on a stadium – we’re proud to have been based in East Hull since we were established and continue to be part of local life, enabling people to get involved in sport and supporting wider initiatives with various community partners linked to the club. This began several years ago with us sponsoring community sections in the ground, then the North Stand, and now the entire stadium.”

 ‘Our Group is growing, very much like the club and we’re creating more opportunities for local people to find skilled roles across a whole range of different sectors.’

Also all four with representatives from across the Sewell Group and representatives of the Hull KR women’s team, netball team and disability sides.

Patrick Sewell, Managing Director of Sewell on the Go added: ‘We also look forward to supporting and enhancing the work Sewell Group do in the local community, whilst providing a platform for their Sewell on the go brand within the stadium bowl and across social media to promote our 13 convenience stores across the region. 

‘Our stores and petrol forecourts are conveniently located to the stadium with 5 across East Hull. Additionally, away supporters can pop in to our A63 sites to pick up anything they need ahead of the drive home.'

To learn more about the Sewell Group and their illustrious history visit 

https://sewell-group.co.uk/about/history/.